Responsible Firearms Marketing Act

Sponsor: Richard Blumenthal (Democratic-CT)

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Introduced

In Committee

Passed One Chamber

Passed Both Chambers

Signed into Law

Read twice and referred to the Committee on Commerce, Science, and Transportation.

New rules to stop misleading gun ads, especially those targeting kids.

This bill would make the Federal Trade Commission (FTC) investigate how guns are advertised. The FTC would then create new rules to ban misleading or unfair ads, especially those aimed at people under 18 or that suggest illegal gun use. This means gun companies would have new rules for their advertising.

What Would Change

Today, there are no specific federal rules requiring the Federal Trade Commission (FTC) to investigate or regulate unfair or deceptive firearm advertising. If this bill passes, the FTC would be required to study these practices, report its findings to Congress within two years, and then create new rules within 18 months after that report to ban such advertising by firearm companies.

Key Provisions

Requires the Federal Trade Commission (FTC) to study firearm advertising to find unfair or deceptive practices, including those aimed at people under 18 or suggesting illegal use.
Requires the FTC to report its study findings and recommendations to Congress within two years.
Bans firearm manufacturers, dealers, and importers from using unfair or deceptive advertising, especially ads targeting minors, encouraging illegal use, or promoting semiautomatic assault weapons.
Allows the FTC to enforce these new rules using its existing powers, meaning companies that violate them could face penalties.

View on Congress.gov

S 3875 · 119th Congress · AI Summary by gemini-2.5-flash · 10/10

Responsible Firearms Marketing Act

What Would Change

Key Provisions

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